Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021
Unleashed
OCTOBER 4, 2020
It ensures consistent repeat purchases over time, regardless of price, convenience or even a global pandemic. Corona’s ‘do nothing’ strategy appears to have paid off — Brand Finance Annual Report in August 2020 named Corona as the world’s most popular beer brand. Brand loyalty is a key factor in customer retention.
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