Essential Competitor Analysis Tips to Improve Route to Market Strategy and Execution in FMCG
Enchange Supply Chain Consultancy
OCTOBER 18, 2018
Over the last number of weeks, I have been writing a blog series on my 20 Steps to Route to Market Excellence model. Is my RtM Strategy and Execution as good as it could be? The 20 Steps are split into 4 phases, Assessment, Strategy, Design and Implementation. This blog focuses on Step 4,
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