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Partnering with Farm-Trace to monitor sustainability and impact

Provenance

To make better purchasing decisions you don’t just need information, you also need to know the integrity of that information and transparency around how and where it was created. . For buyers, this information is linked to what they are purchasing so they can have confidence about exactly where that item is being grown and its impact.

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The Key Coffee Industry Trends For 2021 & Beyond

Unleashed

This figure includes tea and some other food products, due to restrictions in the available data. We’ve seen this building for some time across markets and coffee is no exception: consumers are increasingly conscious about where their products come from and what form they take, and changing their purchase habits accordingly.

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