Mass Customisation: What It Is and How Companies Are Using It
Unleashed
NOVEMBER 15, 2021
Mass customisation is also known as: Made-to-order Built-to-order Increasingly popular in the retail goods sector – but also used in the automotive, software and finance sectors – mass customisation allows customers to purchase a product that is more ‘them’. With adaptive customisation, users personalise it when they take it home.
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