Nasty Gal: When a Disrupter Isn’t Disruptive Enough
FLEXE
MARCH 5, 2017
With gumption, she did what any entrepreneurial, then-22-year-old would do: turn to social media to promote her inventory and fledgling business. To match demand, she began approaching labels to bolster inventory. Investing in the wrong kind of logistics. Her social savvy resulted in demand outweighing supply.
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