E-Commerce Takes Off in Developing Countries
Elementum
OCTOBER 8, 2015
We examine the benefits and obstacles to e-commerce in Southeast Asia, South America, and Africa. Smartphone use in countries like India and Kenya is growing rapidly as companies like Xiaomi offer more affordable models aimed at users in developing countries. . $1.672 trillion online this year—about 7.3% More like tapping ‘buy’.
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