Yes, I am a Zealot. I Still Believe. Do You?
Supply Chain Shaman
SEPTEMBER 28, 2012
That is the role of marketing or sales or procurement. Yes, I believe that supply chain overlays on top of the sales and marketing organizations and the procurement function. Lafley’s turnaround of P&G, through the focus on the two moments of truth (purchase and usage), is an example. “ I scratch my head.
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