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Omnichannel Fulfillment and the Amazon Effect

Enterra Insights

.”[1] Retailers puzzling over how to counter the Amazon Effect realized their brick-and-mortar stores could be used as fulfillment centers and began to roll out “click-and-collect” capabilities — allowing shoppers to purchase an item online and pick it up in store. Competing in the omnichannel environment.

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E-commerce and the Digital Path to Purchase

Enterra Insights

Retailers have always been curious about the paths consumers take when they decide something needs to be purchased. When the Internet and World Wide Web introduced consumers to online shopping (aka e-commerce), the path to purchase became much more complex. Today the digital path to purchase is growing in importance. ”[2].