Omnichannel Fulfillment and the Amazon Effect
Enterra Insights
AUGUST 13, 2018
.”[1] Retailers puzzling over how to counter the Amazon Effect realized their brick-and-mortar stores could be used as fulfillment centers and began to roll out “click-and-collect” capabilities — allowing shoppers to purchase an item online and pick it up in store. Competing in the omnichannel environment.
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