Why Experiential Retail Might Just be The Secret to Customer Success
Locus
MARCH 28, 2022
The brand provides buyers with a hi-tech omnichannel experience through its in-store implication of RFID, which also creates a smooth purchasing experience. Community marketing enables shoppers to enlist others’ help in making purchase decisions. South Korea’s beauty retailer Style Nanda has been leveraging this tactic.
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