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With Crisp, ZURU Group builds a playbook for on-shelf success

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Founded in 2003, ZURU has expanded from its Kiwi roots to become a powerhouse in the toy industry worldwide, boasting a broad and dynamic portfolio ranging from seasonal summer staple Bunch-O-Balloons to the global sensation Mini Brands. A data-driven vision In the fast-moving, dynamic world of consumer goods, agility is paramount.

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