Pharma companies will increasingly take cues from retail and consumer goods….why?
The Network Effect
OCTOBER 23, 2014
If you want to know ahead of time the changes awaiting the pharmaceuticals supply chain it is useful to extrapolate experiences from the consumer and retail sectors, which were dealing with the same trends and pressures long before pharmaceuticals (for example, the proliferation of distribution channels). Traditionally companies in the pharmaceuticals sector have used a push logistics approach to distribution, which is characterized by over stocked warehouses throughout the supply chain.