Collaboration? When It Comes to Cash-to-Cash, We Don’t Know How to Walk the Talk
Supply Chain Shaman
OCTOBER 29, 2020
The value does not have to be equal, but it needs to be real and sustained. Brand owners have the lowest cost of capital and could redefine the value chain to drive sustainable value, but they don’t collaborate and use these new approaches to drive value. In a win/win relationship, both parties derive value.
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