Consumers Are in Charge of the Digital Path to Purchase
Enterra Insights
MAY 26, 2022
With all generations getting more comfortable on the digital path to purchase, most retailers have adapted to this new reality and are pursuing omnichannel strategies. trillion in gross merchandise value (GMV) will move online worldwide between 2021 and 2026, more than double the amount generated by all of the leading store-based channels.”[3]
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