E-Commerce Takes Off in Developing Countries
Elementum
OCTOBER 8, 2015
We examine the benefits and obstacles to e-commerce in Southeast Asia, South America, and Africa. In 2011, Nigerian startup Mall for Africa, which ships American brands to Nigerian consumers, took in $17 million in 2014. . $1.672 trillion online this year—about 7.3% Why Developing Economies are Clicking “Buy”. More like tapping ‘buy’.
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