Analytics Big Data Kansas City Sourcing 
Cognira
APRIL 1, 2019
Strong analytics will curb reliance on anecdotes. Want to know whether a discount with a recipe sent to Jasmine’s mobile account will inspire her to buy that lemon-infused Tunisian olive oil when she walks into your Kansas City store the second week in July – if July 4th falls on a Wednesday – and it’s raining, but just a little bit?
Cognira
NOVEMBER 27, 2017
Strong analytics will curb reliance on anecdotes. While many systems can mechanically model customer demand at very, very specific levels of detail, taking into account nearly unlimited factors, often the data cannot support reliable results. But the most powerful and valuable approaches to leveraging data in retail are not all new.
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