article thumbnail

3 Ways Excess Data Can Stunt Your Growth

Cognira

Strong analytics will curb reliance on anecdotes. Want to know whether a discount with a recipe sent to Jasmine’s mobile account will inspire her to buy that lemon-infused Tunisian olive oil when she walks into your Kansas City store the second week in July – if July 4th falls on a Wednesday – and it’s raining, but just a little bit?

Data 40
article thumbnail

3 Ways Excess Data Can Stunt Your Growth

Cognira

Strong analytics will curb reliance on anecdotes. Being open to a variety of data sources and solutions can help you get the most value for your investment. Analyzing anecdotes uses valuable time. And bias can lead you in the wrong direction. Your teams will always want to see sales history.

Data 49