Analytics Forecasting Kansas City Sourcing 
Cognira
APRIL 1, 2019
Strong analytics will curb reliance on anecdotes. Want to know whether a discount with a recipe sent to Jasmine’s mobile account will inspire her to buy that lemon-infused Tunisian olive oil when she walks into your Kansas City store the second week in July – if July 4th falls on a Wednesday – and it’s raining, but just a little bit?
Cognira
NOVEMBER 27, 2017
Strong analytics will curb reliance on anecdotes. However, when one retailer reached out for help with their forecast challenges, they painfully admitted - “Our last implementor was very good – they did everything exactly as we asked them.” Analyzing anecdotes uses valuable time. And bias can lead you in the wrong direction.
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