FMCG Drinks Route to Market – let’s get fizzical in CEE
Enchange Supply Chain Consultancy
AUGUST 19, 2015
The distributor owned the stock of course and could do as he pleased but this interaction allowed for optimum internal customer service and timely production and replenishment from the factories. For example, shortages in Bahrain were quickly erased by stock transfer with appropriate paperwork from the distributor in Dammam.
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