Global Luxury Management “Lifestyle” brands require push supply chain design customization
Supply Chain View from the Field
OCTOBER 24, 2014
Such brands may ship small runs of five bags, gowns, or shoes that cost thousands of dollars, whereas typical apparel products are produced in volumes of hundreds of thousands going to low cost retailers. A fashion item loses value very quickly, and if not sold during a very short season won’t be worth anything a week later.
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