Small is the new big: Millennials & the future of retail
DELMIA Quintiq
AUGUST 27, 2014
This has pushed brands to rethink marketing strategies as they learn how to ride the Web 2.0 Many stores now allow customers to view in-store inventory online, and in-store pickup of online purchases. They don’t bother cutting out coupons and bringing them to the store. Use targeted promotions. Keep things simple.
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