Small is the new big: Millennials & the future of retail
DELMIA Quintiq
AUGUST 27, 2014
This has pushed brands to rethink marketing strategies as they learn how to ride the Web 2.0 trillion annually and represent 30 percent of total retail sales” ( source ). Many stores now allow customers to view in-store inventory online, and in-store pickup of online purchases. Use targeted promotions. Keep things simple.
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