Small is the new big: Millennials & the future of retail
DELMIA Quintiq
AUGUST 27, 2014
This has pushed brands to rethink marketing strategies as they learn how to ride the Web 2.0 trillion annually and represent 30 percent of total retail sales” ( source ). Millennials are the ones checking in at locations where they work, dine, and play, advancing the growth of crowd-sourcing apps. Use targeted promotions.
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