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The Consumer Journey Gets More Complex

Enterra Insights

One of the behaviors to which they often point is an increase in online purchases. Even before the pandemic, consumers were trending towards more online shopping — making the digital path to purchase and omnichannel operations important for manufacturers and retailers. The omnichannel approach.

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Omnichannel Retail and the Cost to Serve Online Customers

Logistics Bureau

If yours is one of those businesses shifting from traditional to online retail, you’ve probably faced some of the logistical challenges arising from the need to deliver your customers’ purchases to them. High Cost to Serve: It’s an Omnichannel Problem. Those expenses can increase the cost to serve by a considerable amount.

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Are you still spending time and money to run a lengthy RFI/RFQ/RFP process for a SaaS platform purchase?

Supply Chain Management and Analytics

However, Project Management Institute (PMI) reports that 14% of IT projects fail outright before completion, 31% fail to meet their goals after completion, 43% exceed their budgets, and 49% are late. . Simply put, the RFI/RFQ/RFP process does not fit with the realities of the SaaS business model. 2) It takes valuable time.

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Buying 2021 Holiday Gifts for the 2022 Holiday Season

Enterra Insights

For example, journalists Jason Lalljee ( @jasonlall9 ) and Madison Hoff report, “Walmart announced Monday that it will be implementing markdowns across its inventory in response to too much inventory and inflation affecting consumers’ ability to shop. … And it’s not just Walmart.”[2]. ”[2]. ”[6].

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Sales Order Processing: What is it, and how do you optimise it?

Unleashed

Sales order processing, also known as order management, is the flow of steps from customer purchase through to product delivery. It details each phase of the purchase and order fulfilment process, including financial transaction, order picking and logistics. A purchase order goes in the other direction.

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Ecommerce Inventory Management: Why the Right Software is Key

Unleashed

Additionally, if you’re forecasting future demand, you can purchase new inventory to match reality – so there’s less chance you’ll stock out, or buy too much. They’ll also often offer an array of analytical features to do with sales and inventory. Real-time data analytics Business improvement comes from good data.

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Consumer Paths to Purchase are Increasingly Complex

Enterra Insights

Analysts often write about the consumer digital path to purchase as if it were a single and straight forward course. In fact, consumer paths to purchase are increasingly complex. Digital path to purchase complexity. The biggest advance in the digital path to purchase came with the introduction of the smartphone.