Christmas and the Poinsettia Supply Chain
Enterra Insights
DECEMBER 21, 2023
According to journalist Zachary Crockett , “It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.”[2] Crockett explains, “The plant would only last 2-3 days — and its weak disposition meant that it couldn’t readily be transported en masse.
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