A Better Approach to Supply Chain Segmentation?
ToolsGroup
MAY 24, 2016
Gartner research director Jennifer Loveland calls it end-to-end segmentation, where you determine first what your customers want, then create end-to-end models—from sales through sourcing, delivery, and customer service—to serve them. It starts with customer needs, rather than the traditional approach based on cost-to-serve.
Let's personalize your content