Explaining the Bottleneck: The Champagne Shortage of 2021
o9 Solutions
DECEMBER 21, 2021
These factors are all contributing to the rebound of the industry. Of these, about 30% cannot be consumed as they are currently at sea, stuck on a ship, or in warehouses and not on the shelves. The pandemic surge of e-commerce and delivery apps allowed consumers to order Champagne directly to their door.
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