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But the Distribution Analyst has to consider the proper allocations for the mall in Memphis versus the pop-up in Pasadena. Those two locations may differ across many important metrics: footprint, demographics, seasonality, logistical support, sell-through history, competitive landscape, sales trends, to name a few.
Third-party logistics companies ( 3PLs ) specialize in distribution, warehousing and fulfillment services. The core competency of these companies is logistics , and they do it well. Even Amazon used third-party logistics companies when the company first started, until reaching sufficient scale to have a logistics arm of its own.
Studying economics at Yale, Smith’s 1965 term paper pitched the idea of creating a logistics company that would carry only cargo, and do so for a package’s end-to-end journet, such that a package could be delivered almost anywhere in the US overnight. Operations began in 1973 with 14 aircraft, and a package hub in Memphis.
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