McDonald’s Supply Chain Challenge: Switching from Frozen to Fresh Burgers!
Supply Chain Game Changer
NOVEMBER 15, 2018
The chain has lost 500 milion restaurant visits since 2012, according to CIPS, as customers have flocked to more fast-casual alternatives. Given that McDonald’s buys an estimated 2% of the world’s beef every year, this shift is bigger than it might seem on paper. So what are the Supply Chain Management implications here?
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