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The Internet of Things and Big Data

Enterra Insights

Analysts from Zerone note, “According to Forbes, it’s predicted that the amount of data generated will increase to 175 zettabytes by 2025. This would have tremendous implications in the way data is collected, analyzed, and reported. ” Data, however, comes in two varieties. ”[3].

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It’s Easy for Customers to Leave the Digital Path to Purchase

Enterra Insights

Thanks to smartphones, the digital path to purchase has become the preferred consumer journey in the United States. Although the digital path to purchase opens new avenues to reach potential customers, it’s a path easily abandoned if consumers have a bad experience. Data consistently supports these theories. ”[4].

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Trends 2022: Digital Transformation

Enterra Insights

McLellan reports, “Market research firm Computer Economics described technology’s role in the rapid recovery from the pandemic as ‘nothing short of a miracle’ ” As a result of this success, IDC predicts, “Direct digital transformation investments [will] accelerate to a 16.5 ”[5].