Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?
Supply Chain Shaman
AUGUST 14, 2016
The network senses, translates, and orchestrates market changes (buy- and sell-side markets) bidirectionally with near real-time data to align sell, deliver, make and sourcing organizations outside-in. An example of a global demand network is IBM iBAT. In 2012 I built on these concepts to define the market-driven value network.
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