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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

The use of customer segmentation strategies to define order policies for lead times, discounts, allocation, and shipping priorities. Download the Straight Talk with Supply Chain Insights app s and listen to the testimonials of this year’s Supply Chain to Admire winners as you travel.

A River Runs Through It…

Supply Chain Shaman

When I am asked this question, I go to the whiteboard and draw two hierarchies: one that is market-driven based on channel locations, and one that is supply-centric based on shipping locations. The automotive manufacturer had a surplus of green vehicles that no one wanted.