Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?
Supply Chain Shaman
AUGUST 14, 2016
The client leaned across the table and asked, “Is a customer-centric supply chain strategy the same as a demand-driven supply chain strategy?” The focus is on channel data: price; inventory positions; and policies. Choices on when to push, and when to pull, with translation into inventory policy and decoupling points.
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