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How to Create an Effective Marketing Plan for the Food & Beverage Industry

Unleashed

But they’re especially useful in fast-moving consumer goods (FMCG) categories such as food and beverages. This article breaks down how to create a marketing plan for the food and beverage industry, plus the benefits of having one. Here are four more major benefits of a food and beverage marketing plan.

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S&OP, a vision for the future. The expert interview series #1

Supply Chain Trend

Jim is a “ FOOD, BEVERAGE, CONSUMER PRODUCT GOODS (CPG) Management Professional (Retail and B-to-B Foodservice). As I worked for and was involved with various enterprises over my career, some manufacturing, some service related, retail, etc. In this week’s interview: Jim Biel. SCT: What needs to be done to reach that vision?

S&OP 60
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Supply Chain Education: What Skills Do Your Staff Need?

Logistics Bureau

We take a pragmatic approach to education using a blended learning model , combining a number of classroom-based workshops with a full program of online classes , educational videos, and other forms of media designed to make the learning process productive and enjoyable. Inventory management.