Talking Turkey for Thanksgiving
Enterra Insights
NOVEMBER 20, 2020
This requires contracts, transportation, and deliveries from both large-scale turkey producers (think the Butterballs, Jennie-Os, and Perdues of the world) as well as local turkey farms. Retailers also need to balance the two varieties of birds: frozen and fresh. Frozen turkeys account for roughly 90 percent of Thanksgiving sales.”
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