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Poor Supply Chain Visibility and the Lack of Real-Time Data Limited end-to-end visibility makes it difficult to anticipate and react to disruptions. Lack of real-time tracking and analytics gaps can hinder proactive decision making. For instance, predictivemodeling identifies potential risks before they become critical disruptions.
Jacobson , a professor of Computer Science at the University of Illinois at Urbana-Champaign, explains, “For many, going to the grocery store to purchase food or visiting a favorite restaurant are activities we often take for granted. However, we shouldn’t become complacent. We believe such food items will always be available.
Chuck Hermans, a professor at Missouri State University, explains, “Not everyone is interested in, nor a good target for, every product or service offering. “It’s not the first time data privacy has made the front page,” he writes, “and it’s safe to say it definitely won’t be the last. ”[5].
”[2] Citing a study from Cardlytics, a dataanalytics firm, Salpini notes there are four clearly-defined holiday shoppers. They are: Steady shoppers : those who make purchases throughout the holiday season. Targeted marketing begins with data. Early shoppers : those who front-load their holiday gift shopping.
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