How Does Demand Sensing Differ from Forecasting for Demand Planning?
MARCH 25, 2020
The promise of demand sensing is that we can do a better job of anticipating and planning for short-term changes in demand. For today’s supply chain planner, the art and especially the science of forecasting demand have evolved. Implicit in this little parody of a planning meeting is the belief (the admission, if we’re honest) that macro-level predictions are often the best we can do. The promise of Demand Sensing is that we can do better.