Demand Planning: Whipped And Chained by Tradition
Supply Chain Shaman
SEPTEMBER 13, 2023
Over the last two years, I actively engaged technologists and business leaders to redefine demand planning. In the industry, supply-centric techniques reign with lots of bravado and messaging on control towers, Demand-driven Materials Requirements Planning (DDMRP), and generative AI. Should companies care? I think so.