Christmas and the Poinsettia Supply Chain
Enterra Insights
DECEMBER 21, 2023
Crockett explains, “Behind the beautiful, blood-red bracts of the poinsettia, there’s a story rife with geopolitics, patent wars, a dethroned monopoly, and complex supply chains.” Crockett explains, “The plant would only last 2-3 days — and its weak disposition meant that it couldn’t readily be transported en masse.
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