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Knowing Your Consumer is Essential for Grocery Business Success

Enterra Insights

Importantly, in 2020, these shoppers will have a purchasing power of $3.9 Understanding these unique values and preferences is vital for manufacturers and retailers to win with these consumer segments.” percent) of the population. They are expected to grow by an additional 60 million people over the next four decades.

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Say Customer Service and Mean It

Supply Chain Shaman

Many of my clients talk about a customer-centric supply chain but rely on useless metrics from an annual survey or a net promoter score. Starbucks redesigned their cups for the Grande product, and the flimsy cups were a source of constant spills and burns. I now go to the local coffee shop. Customer Service Failure.