article thumbnail

Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods.

article thumbnail

The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Sustainable CMO: 3 Values for Marketing Leadership

SupplyShift

This article is an excerpt from our white paper, The Sustainable CMO: How sustainability is transforming the role of the CMO, written in collaboration with RF| BINDER and Possible. As sustainability and transparency become the new standards for consumers, marketing leadership will have to quickly follow suit. MANAGING RISK a.

article thumbnail

Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

These two innovations opened up the possibility of a diversified global manufacturing system in which products, including the parts that would be assembled into more advanced products elsewhere, could be made in the most cost-effective regions. The quantity of goods carried by containers soared from 102 million metric tons in 1980 to about 1.83

article thumbnail

Supply Chain Management:Rapid Innovation will Differentiate the.

Infosys Supply Chain Management

Industrial Manufacturing. Sustainability Services. Sourcing & Procurement. Sourcing & Procurement. ProcureEdge – Sourcing & Procurement. cities with these lockers in-place are located in states that already collect sales taxes for online purchases. Medical Devices.

article thumbnail

ERP is an Oxymoron

synchrono

Many of the early ERP solutions provided some procurement functionality as well as sales orders, though not many offered manufacturing-oriented functionality like the ability to configure products on the fly. There is a belief that manufacturers are slow to adopt technology. Manufacturing Demands a Different Approach.

article thumbnail

Wholesale Ecommerce Explained + 5 Best Platforms for Wholesale

ShipBob

In other words, you function as an intermediary between the retailer and the manufacturer. It also benefits manufacturers, in that they don’t have to worry about finding sellers who will distribute their products to end consumers. . That means you can procure goods at a much lower rate than a retail ecommerce business.