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How Procter & Gamble is thriving on supply chain complexity

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Source: Gartner Supply Chain Executive Conference. Procter & Gamble (P&G) is known for best-in-class supply chain planning. Next it implemented in Russia, followed by the United Arab Emirates (UAE).

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Supply Chain Planning in Emerging Markets: Four Points to Remember

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These and many other variables meant GDM needed extra supply chain resilience and flexibility to combat more extreme “bullwhip effect” consequences, like over- and under-stocking, transportation bottlenecks and cash flow issues. P&G’s existing planning system, designed for its main supply chain, couldn’t support GDM’s complexity.