How Not To Commit To ‘Net Zero’: 5 Common Carbon Strategy Mistakes
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MARCH 6, 2021
At last month’s edie conference, I heard Jonathon Porritt address the noise around net zero, describing 2050 as “a wonderfully convenient date for politicians.” IKEA has pledged to become ‘climate positive’ by 2030. I share his scepticism, and I’d say the same is true for businesses. Credit: Getty).
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