Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?
Supply Chain Shaman
AUGUST 14, 2016
They are not the same, and the delivery of a demand-driven strategy does not mean the company will enable a customer-centric supply chain, or build/implement outside-in processes. Advanced companies are building cross-functional teams to use unstructured data to analyze warranty, quality and service failures. The Building Blocks.
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