Dealing With The Supply Chain Gloppy Mess
Supply Chain Shaman
SEPTEMBER 10, 2020
Let’s look at some of the market trends to understand the severity: Lumber prices skyrocketed 60% in the last six months. For years Campbells strove to grow the soup category only to lose share in the soup category due to limited manufacturing capacity for the Swanson’s brand. The impact? Sales are up 12%.
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