Elevating The Voice of the Supply Chain Contrarian
Supply Chain Shaman
JUNE 21, 2023
One of my insights from doing the industry analysis for the Supply Chains to Admire each year is that smaller and less well-known companies outperform larger and better-known manufacturers. For example, Monster Beverages beats Coca-Cola and PepsiCo, while Celanese outperforms Dow Chemical. Is this success? I don’t think so.
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