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Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. data) about key customers.

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The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. ”[1] They are: 1.

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Supply chain & logistics webinar

Proxima

Building a Modern Playbook for Supply Chain and Logistics Stardom. Here are some key takeaways from the session about the state of the market: Growth of automation. We have seen a notable increase in the implementation of automation since the last recession. Data remains the key to this – what can you forecast?

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Industrial IoT: Supporters and Skeptics

Enterra Insights

Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. ”[1] Given all the potential benefits of the IIoT, manufacturers should be jumping on the IIoT bandwagon.

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COVID-19 accelerates four trends and changes within global supply chains

Proxima

Global supply chain management has always been at the forefront of the battle. Whether warehousing, automation, freight, retail or e-commerce, business leaders needed to evaluate and address many or all in order to maintain their supply chains and keep up with the demand, which in turn, was drastically altered by the pandemic.

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Spire and Gravity Supply Chain solutions helping restore flow of goods

Gravity Supply Chain

Spire and Gravity Supply Chain solutions helping restore flow of goods by giving customers more visibility and greater confidence to accurately predict delivery times. As this new global economic system grew, a corresponding supply chain—complex, powerful, virtually unquestioned—became its structural support system.

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Supply Chain Risk Management Highlighted by a Tiny Computer Chip

Enterra Insights

Jason Koebler and Joseph Cox explain, “In the 2015 novel Ghost Fleet , the spark that starts World War III is not a nuclear bomb, but a supply chain hack. In the book — which is based on real-life technology, technical papers, and diplomatic meetings — national security and international relations expert Peter W.