article thumbnail

Securing the Pickleball Supply Chain

Logistics Viewpoints

Or, alternatively, a company carries too much inventory, storage for excess inventory must be purchased, and cash flows become tight. The Franklin Sports Supply Chain 75% of Franklin Sports goods products, by revenue, are produced by third party contract manufacturers. 25% of the products are purchased and then kitted by the company.

Security 198
article thumbnail

Customer Segmentation Remains Relevant and Necessary

Enterra Insights

Today you hear a lot about personalization in marketing and customization in manufacturing. After all, customer segmentation can be traced back to the earliest eras of marketing and manufacturing when people intuitively understood that, for the most part, men and women were looking to buy different goods. data) about key customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Changing Landscape of Direct-to-Consumer Sales

Enterra Insights

The introduction of e-commerce inevitably meant consumers would use the digital path to purchase more regularly. In fact, every year the percentage of purchases made online increases. Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. ”[1] They are: 1.

article thumbnail

Industrial IoT: Supporters and Skeptics

Enterra Insights

Jordan Appleson ( @jordanisonfire ), CEO at Hark, explains, “A subset of IoT is the Industrial Internet of Things which refers to creating interconnections between industrial equipment, facilities, personnel and processes. ”[1] Given all the potential benefits of the IIoT, manufacturers should be jumping on the IIoT bandwagon.

article thumbnail

COVID-19 accelerates four trends and changes within global supply chains

Proxima

2020 has introduced new logistical blueprints to follow and the push to get work done with fewer employees has grown exponentially as social distancing directives continue to influence the nation’s manufacturing. Lockdowns have given a new edge to e-commerce as returns for online purchases tend to be three-fold compared to in-store purchases.

article thumbnail

Supply Chain Risk Management Highlighted by a Tiny Computer Chip

Enterra Insights

Jordan Robertson and Michael Riley explain what happened next.[2]. a San Jose-based company (commonly known as Supermicro) that’s also one of the world’s biggest suppliers of server motherboards, the fiberglass-mounted clusters of chips and capacitors that act as the neurons of data centers large and small. ”[3]. .”

article thumbnail

Supply chain & logistics webinar

Proxima

At our recent webinar, held with Supply Chain and Logistics consultancy Hatmill, Proxima’s Simon Geale welcomed Joe Metcalf, Johnathan Foster, Neil Jordan, and Simon Dixon to discuss their advice on the tools needed now to achieve supply chain and logistics success across: warehousing, automation, freight, and reverse logistics.