Omnichannel is another Word for Complexity
Enterra Insights
MAY 3, 2018
Omnichannel retail operations are well on their way to becoming the norm. Michael Jones ( @mdjonesy ), a business consultant, explains, “Consumers don’t shop ‘omnichannel.’ ”[1] Successful companies make omnichannel operations seamless and easy for consumers; but, behind the scenes complexity rules.
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