Has There Been a Retail Revolution?
Enterra Insights
OCTOBER 27, 2022
Schmitz believed 2018 marked a pivot point at which mobile devices were finally welcomed on to the retail floor. Medal noted that a 2018 study by Forrester found, “The retail industry … appeared to be setting the standard for innovative, digitally-driven customer experiences. ”[2]. Footnotes. [1] Footnotes. [1]
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