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Is A Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

Supply Chain Shaman

Starting With Definitions. To help, I wrote a few definitions on the board: Demand-Driven Processes. A Demand-Driven Value Network as defined by AMR Research in 2007: A network that senses demand with minimal latency to drive a near real-time response to shape and translate demand. Definition of Outside-In Processes.

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Customer Service Aided by Cognitive Technologies

Enterra Insights

… It’s unclear who was actually the first person to coin the phrase, but it’s definitely an idea they all followed and used to run their businesses. Fourth, big data and cognitive technologies can provide omnichannel support. They didn’t actually intend the phrase to mean that the customer was in the right in every situation.

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Targeted Promotions — Transforming The Shopping Experience

Cognira

Now that we understand the basic definition of what targeted promotions are, let’s focus on the different levels of targeted promotions, types of mediums, and how they are created. Targeted promotions have long been around for retailers but what really sparked the interest was the omnichannel revolution influenced by Covid-19.