The Changing Landscape of Direct-to-Consumer Sales
Enterra Insights
JULY 6, 2020
Manufacturers aren’t blind to this trend and some of them have developed direct-to-consumer (DTC/D2C) strategies. DTC strategies allow manufacturers to sell products directly to customers, bypassing third-party retailers, wholesalers, or any other middlemen. In fact, every year the percentage of purchases made online increases.
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